Education: Mindanao State University – Iligan Institute of Technology (MSU-IIT)
AB English – 15 credited units
AB Political Science – 42 credited units
Military Studies Program (ROTC)
Bachelor of Science in Statistics
Specialization: Google Ads, SEO, Analytics, Campaign Optimization
Raphael is a highly driven SEO Specialist with years of hands-on experience working with global digital marketing agencies across Canada, Europe, Australia, Singapore, and the United States. He is passionate about web technologies, search engine performance, and content strategies that generate real business results.
His strengths lie in technical SEO, content optimization, data analysis, and meeting aggressive deadlines. With deep experience in content strategy, editorial workflow, SEO audits, keyword research, and cross-functional collaboration, Raphael brings practical, industry-level knowledge to every project he handles.
Professional Experience
SEO Specialist
Luxury Presence (US)
SEO Analyst & Specialist (Dental Industry)
My CMO Share
SEO Specialist (Part-time)
Simplified Impact (US)
SEO Assistant
Webpuppies Digital (Singapore)
SEO Assistant
UpUgo Ltd (United Kingdom)
SEO Specialist & Consultant
Orca Realty Inc. (Canada)
SEO Projects (Freelance)
Upwork Freelancer
SEO Specialist
OAC Digital (Australia)
SEO Specialist
Icarus Digital Marketing (Ireland)
SEO Specialist
DentistFind (Canada)
Core Expertise
Technical SEO
On-Page Optimization
Off-Page Optimization
Keyword Research
Website Architecture
SEO Audits
SEO Tools & Analytics
Digital Marketing Strategy
Tools & Platforms He Uses
SEO Tools
Google Analytics (GA3/GA4) • Search Console • SEMrush • Ahrefs • MOZ • Majestic • Screaming Frog • BrightLocal • ProRankTracker
CMS & Technical
WordPress • Wix • Prestashop • CPanel • HTML/CSS
Productivity & Management
Salesforce • Monday • Basecamp • Google Sheets • Excel • Pitch.com • ChatGPT
What You’ll Learn from Raphael
Technical SEO & Website Optimization
- How to perform full technical SEO audits
- Fixing technical issues (crawlability, indexation, site speed, sitemaps, schema)
- Understanding site architecture and SEO migration best practices
- Using Screaming Frog, Ahrefs, SEMrush, Majestic, and other advanced SEO tools
On-Page & Content Optimization
- Optimizing blog posts and landing pages for search engines
- Long-tail keyword research techniques
- Crafting SEO-friendly titles, metas, headers, and content structure
- Improving organic visibility and user experience
Local SEO & Google Tools
- Setting up and optimizing Google Business Profiles
- Local ranking strategies and citation building
- Using Google Analytics (GA3/GA4), Search Console, and Google Trends
- Reading and interpreting website performance data
Link Building & Off-Page SEO
- White-hat link-building strategies (guest posting, outreach, authority links)
- Identifying high-quality backlink opportunities
- Evaluating domain authority, organic traffic, and page metrics
Reporting, Analysis & SEO Management
- Creating SEO audit reports and presenting recommendations
- Competitor analysis for ranking opportunities
- Tracking progress using Google Data Studio, BrightLocal, and ProRankTracker
- Working efficiently with global teams across different time zones
CMS & Web Platforms
- Working with WordPress, Wix, Prestashop, and CPanel
- Basic HTML/CSS for SEO fixes
- Maintaining website health and performance
LEARN FROM RAPHAEL
He also completed multiple Analytics Academy courses via Google Skillshop, strengthening his expertise in data analysis, measurement, and performance tracking.
Raphael had extensive real-world SEO experience working with a variety of clients and industries. He imparts knowledge with patience, clarity, and practical experience. His lessons are perfect for beginners and upskillers because his training focuses on helping students understand why strategies work rather than just how to do them.